At this point you’ve probably already received an invitation to join the Google+ project, or are badgering your buddies to send you one.

Google’s clever reliance on word of mouth and a limited field trial has managed to build demand for the new social network, while also keeping it cloaked in mystery. What exactly is Google+, and what makes it different from traditional social networks like Facebook?

Only time will tell if Google+ can hold a candle to Facebook’s global dominance. But if buzz about the new network’s exclusive launch is any indicator, the world of social media is in for a shake up.

How Is Google+ Different?

We’re happy to announce the launch of our clients website http://www.easyboyweb.com/itza

We assisted them in a website facelift and overall enhancement of their online presence. Along with CMS Development allowing them to update the menu, coupons &  restaurant events were happy to help them be in control of a website that can help their customers quickly find specials, look up menu items & weekly event details.

We also designed them Business/Promo cards with special offers for direct marketing purposes.

Itza Sports Bar Commercial

Information graphics or infographics are graphic visual representations of information, data or knowledge. These graphics present complex information quickly and clearly, such as in signs, maps, journalism, technical writing, and education.You can find many interesting infographics about anything but today i want to showcase the infographics about social media and internet. Please click the graphics to see the largest size.

The Biggest Shift

How The World Spends Its Time Online

How are Mobile Phones changing social Media? (viaFlowtown)

The Rise Of The Social Networking Ad Spending

A day in the Internet (via Onlineeducation)

Women in social media (via Flowtown)

Easyboyweb has worked with everyone from filmmakers to small business owners, and everyone in between.

Testimonials
Check out this video testimonial from Director Robinson Vil about what Easyboy was able to do for him:

“Easyboyweb helped me to capture my vision for my company, and to put it into something visual and powerful. My website has enabled me to be productive even when I sleep. The SEO and e-commerce solutions Easyboyweb was enable to implement has made my business a formidable force within the industry.”-Danielle Eickenhorst

Our Work
Below, please find links to a few of the sites that Easyboyweb has built and optimized for its clients:
● Urulax
● Yes-Ecommerce
● Mychael Knight
● Omahyra Posh
● Life.less the movie
● Thehouseoftaste

The Importance of SEO

• 42% of search users consistently choose the top level link that shows in search engine results.
• 89% of internet users rely on search engines results to drive them to the information they are seeking.
• 77% of internet users choose the (ORGANIC RESULTS) non-advertised site results featured in search engine results.

EasyboyWeb’s Search Engine Optimization (SEO) process takes these statistics into account. Better yet, the Easyboyweb staff has taken the time to learn the methods of Google.com and other similar search engines and build web pages that rank higher and generate more meaningful traffic than non-SEO websites, or websites that rely solely on pay-per-click traffic.

SEO can make the content of a website more relevant and attractive to search engine indexers. SEO can spotlight a business that may have been overlooked, drawing in business that might have never otherwise been realized.

Search Engine Optimization begins at the infrastructure level of the website – with crawler-friendly pages and well-thought out and researched meta tags and descriptor tags. Once the infrastructure is optimized, content is overlaid that is well-researched and designed to draw in more meaningful traffic. After that, other efforts are undertaken, including back link building, forum building and more.

Simply put, SEO reaches out and finds the customers looking for your business, and meets them halfway, and in the process it boosts web presence, credibility and online-driven business. SEO is an incredibly important factor in any business’s web plan because a website is only useful if it is used.

Creating a Brand Across Multiple Social Media Platforms

There are more than 550 social media platforms available across the web. The top 3 are Facebook, LinkedIn and Twitter. Managing a corporate brand with so many broadcast points can seem daunting, and using those social media outlets effectively can seem overwhelming.

At Easyboyweb, we believe in business growth through technology, but we also believe it should be easy – and we approach social media management with that attitude.

Calling Dibs.

First, secure your brand across all platforms. By reserving your brand name at every level, you protect the information that is disseminated about your company. Doing this allows you to control the information that is populated when potential customers Google your brand name.

Choosing Wisely.

Choose the top platforms that you feel will best reach your intended target market.

Keep It Simple.

Look for short-cuts. There are a lot of useful tools, such as Social Oomph that will allow you to pre-schedule your tweets months or years in advance on a timetable of your choosing. Many will also allow you to broadcast across all platforms at once as well.

Creating Value.

When a customer or potential customer chooses to follow your feed or “friend” you, they expect that from time to time you may share sales-oriented tidbits, but they also expect that the information you share will be of some value. Some consumers may “like” a page hoping for the occasional discount or coupon, while others simply identify with the brand. Either way, companies should use a 3:1 ratio in their messages – 3 messages of value to every 1 sales-oriented message. Messages of value can be shared links, stories, videos, coupons, resources and quotes.

We would like to highlight one of our customized website developments for Villain Pictures promoting their latest production titled, “Life.Less The Movie”. “LIFE. LESS” is a short film that brings awareness to human trafficking, child abuse, and exploitation.

View the trailer, meet the cast, get the facts and more at

http://www.lifelessthemovie.com

Life.Less Movie Trailer

Client Testimonial

As you read this, victims of the tragic earthquake in Japan are waiting to be rescued under piles of rubble. Here’s a way for you to help them, and you barely have to lift a finger.

Explore.org founder Charlie Annenberg Weingarten, who’s also Director of the Annenberg Foundation, challenged the interactive community from the floor of the SXSW convention center, saying Explore.org will donate up to $100,000 to the National Disaster Search Dog Foundation. Its dog rescue team is on its way to Japan to help with earthquake search and rescue operations.

“Search and rescue dogs are a critical resource for emergency situations” says Weingarten. “There are many bootstrapped start-ups down here in Austin and plenty of people across America who want to help Japan in some way but don’t have the resources; we’re giving those people a chance to support with a simple social action”

Here’s where you come in: For every “Like” of the “Dog Bless You” Facebook page (#dogblessyou, #dogs4japan), Explore will donate a dollar up to $100,000. Get this: If the page gets 100,000 Likes by Sunday, March 13 at 2 a.m. EST, that dollar figure doubles, and Explore will donate $200,000.

You keep hearing that your website should have a blog-yet most reasoning is spread out across multiple posts across multiple sites and half of it is wrapped in buzzwords that you’re not even quite sure you know what they mean. I know-I hear you. Honestly, things like “SEO” and “Social Networking” and my personal least favorite-”Web 2.0″ are just that-words. They don’t explain anything, they don’t tell you how they benefit you, and they certainly don’t tell you how participating in them is going to increase your revenue.
And honestly? All all those words come down to a two simple things:

• Focus on what your customers want
• Make it easy for customers to find and hire/buy from you

Great. But That Doesn’t Tell Me Why I Should Have One Of Those Blog Things
You’re absolutely right. It doesn’t.

Focus on What Your Customers Want

Say you’re an accountant. You should have a blog that talks about industry information and includes some updates about your business and various going ons.

Why?

Well, simply-given the choice between two accountants:

• One has a blog that talks about his accounting speciality. Let’s say it’s accounting for small businesses. He frequently puts up helpful blog posts on how to organize you bookkeeping, what reciepts you should save, tax deductions, etc.
• Another doesn’t have a blog.

As a consumer, are you more willing to go with the accountant who’s previously offered information, tips and advice that you’ve already implemented and generally sounds like he knows what he’s talking about or the accountant that you know nothing about?

Exactly. The one who’s already offered some information. He seems to know what he’s talking about, he’s already helped you, and he’s probably closer to the top of your mind since you’ve been reading blog posts by him.

Make It Easy For Customers to Find and Hire/Buy From You
Blogs help to increase your search ranking. The higher your search engine ranking, the easier it is for customers to find you. Think about it, when you Google something do you check the third page in for a result or do you just check the first page? Most people don’t even check the first full page. Ideally, you want to be as close to the top as possible.
Ok, quick tutorial time. Search engines scan your page, index it, and then when someone searches for a keyword, it uses an algorithm based on it’s index of content. Trying to get your page to rank higher is called “Search Engine Optimization,” or SEO for short.

When search engines scan for content, they like newly updated content as opposed to older content. By having a frequently updating blog, you are doing something that helps for SEO. Social Media Examiner has a wonderful post that goes into more detail entitled, “The Fastest Way to Increase Your Google Ranking.”

By having a blog, you’re helping to ensure that your site ranks higher in the search engine rankings. This makes it easier for customers to find you.

Comining the Two

So, the blog helps you to increase your search engine rankings, making you easier to find. AND the blog helps to show your potential customers that you’re an “industry expert,” along with being able to form a sort of relationship with these potentials.

Combine the two and leads will start to come in.

It is easier than you think to commingle social and traditional media campaigns. In fact, you may do it all the time without even realizing it. That catchy little jingle’s lyrics heard on the radio for your product may be the funny little ditty making the rounds on FaceBook pages. Several recently aired high profile television ads were tweeted endlessly simply because it was a funny response to anything a friend Tweeted. Just because you did not place an ad on FaceBook or link to an ad on Twitter does not mean your traditional ad campaign did not bleed over. When a print or television ad contains an Internet site logo or address, you are combining social media marketing and traditional marketing.

Traditional print/TV ad with links to:

• FaceBook
• Twitter
• LinkedIn
• Internet blog address
• Other less known social media sites

Marketers deliver a message with their ads but how the public perceives it is out of their control. The consumer relies more heavily on:

• User reviews which are easiest to find on the Internet through various outlets. Research has shown that people trust stranger’s online reviews more than what was stated in a TV or print ad.

• A FaceBook status conversation about a cool new product. Everyone who is on either friends’ list is party to that conversation and many times join in the discussion, thereby adding an additional list of friends who can view what is being said about that product.

• A single Tweet can ignite an unintentional advertising campaign–for free.

• How their peers perceive an ads message may dictate whether or not they decide to give a product a try.

Combining your marketing efforts by broadcasting the same message through traditional outlets and on Internet sites reinforces the message you want to promote. Today, even though social media is gaining a foothold in advertising effectiveness, print and television ads are still the venues more likely to create word of mouth boosts in sales.

The most successful advertising campaigns blend traditional with:

• A FaceBook fan page to gain a significant following that captures the attention of those who dwell in a digital world while those living in 3D receive the identical message.

• Interesting taglines for Twitter that generate Tweets heard ’round the Net.

• A blog with regular posts on any side message your company would like to impart to the public. A blog is the perfect venue for obtaining email followers who will automatically receive up-to-date, spur of the moment advertising announcements, coupons, discounts, and sales posted on your blog.

All of the above tactics are simple to do, free, and generate more buzz about your product than a singular marketing strategy. A large portion of today’s consumers on technologically connected through a host of platforms. This fast-paced world requires multiple approaches to getting your message out through social media strategies combined with traditional to create the best and most successful campaign.