24 Oct How to Beat The Social Media Marketing Clock
Many professionals are not huge fans of social media. Some argue they don’t quite understand why they should tweet, “pin it”, hashtag (#) or put a substantial amount of time into creating profiles or following others to create a virtual community based around their brand or business. The truth of the matter is– it’s very important to utilize social media to increase your average order value.
To the defense of those who own businesses and focusing on daily operations, who don’t have the budget to invest in manpower to manage free campaign monitoring or integrating software that post for you such as hootsuite– don’t give up. There are ways to accomplish your goal of driving business traffic using social media.
Now there’s no magic wand out there from Disney that’s going to it for you, so it has to be done and you will have to commit to creating time in your daily schedule to get your desired results.
Based on Social Caffeine’s researched results, here are a few facts about the best and worst times to post on social networks. This will help you create a schedule to increase your chances of getting new customers using social media.
THE BEST AND WORST TIMES TO USE SOCIAL MEDIA
The best time to post on Facebook is at 3pm on Wednesdays. During the week traffic increases between the hours of 1pm-4pm however you can start posting as early as 9am. If at all possible, avoid posting on the weekends.
Twitter accommodates those who have shorter attention spans whereas the peak time builds up after 11am and subsides by 3pm. The best time to post on Twitter is Monday thru Thursday between 1pm and 3pm. Research showed the biggest drop off time is on Fridays at 3pm, so if you don’t have anything else to do go ahead and start your weekend.
Other reports showed 50% of customers who ask brand questions via twitter expect a response within one hour. Statistics also revealed Twitter has close to 500 million registered users, and over 200 million twitter users were defined as active. That active population is tweeting nearly 500 million messages a day. Those numbers show the possibility of reaching new customers.
LinkedIn members frequently use the platform outside of regular work hours. The best times for posting on LinkedIn are from 7am to 9am and again from 5pm to 6pm, Tuesday thru Thursday.
Google+ users– just like Facebooks users create traffic between 9am-5pm Monday thru Thursday. Posting tends to tapper after 11am, my guess is those users decided to tweet for awhile and so should you! In order to get good visibility for your post, try not to post in the evening between 6pm and 8am.
Pinterest has great traffic on Sunday mornings. Pinterest followers like to pin between the hours of 2pm-4pm and again at 8pm-1am. These followers are looking for tips and visual representation so be sure your posts are very informative.
Once you implement this practice into your schedule, it will open up opportunities of lead generation and help increase your SEO. Remember, use content strategies that promote your brand or business and incorporate links that lead to easy access to your website.